Analyst projects iPhone 18 Pro launch price near $1,399
Research analyst Jeff Pu estimates the iPhone 18 Pro will start at $1,349-$1,399, reflecting a $250-$300 increase over the previous model due to higher component costs.
Apple is expected to introduce the iPhone 18 Pro with a starting price between $1,349 and $1,399, according to a research note from analyst Jeff Pu. The estimate aligns with a prior Wall Street Journal forecast that cited a $1,399 launch price for the device.
Pu attributes the projected price rise of $250-$300 per model to increased expenses for the A20 Pro processor, LPDDR5X memory and NAND storage, which he says could cost Apple roughly three times more than last year. He also notes that the iPhone 18 Pro Max could start at $1,449-$1,499.
While Apple could theoretically absorb higher component costs to keep retail prices lower, recent price adjustments on other product lines suggest the company is unlikely to do so. The analysis reflects broader industry pressures from rising component prices.