2026 World Cup Boosts Soccer Interest Across United States

The 2026 FIFA World Cup generated significant interest among American audiences, with high television ratings and increased attendance at matches held across the country. Fox and Telemundo reported viewership of 50 million for the United States-Belgium game and 45 million for the Mexico-England match, numbers that approached those of the NFL season.

Travelers on a flight from Dallas to Washington reported being able to watch the Argentina-England quarter-final on seat-back screens, and many passengers discussed the match in real time. Airport terminals also saw crowds gathering to view highlights on public screens.

Organizers noted that while some seats remained unsold, overall attendance was strong for the 104 matches scheduled throughout the tournament. The expanded format allowed debutants such as Cape Verde to reach the knockout stage, adding variety to the competition.

The tournament highlighted performances from several players, including Spain’s midfielder Rodri, who was named the Golden Ball winner, and Argentina’s Lionel Messi, who finished second in the top-scorer race behind France’s Kylian Mbappé. Emerging talents such as Norway’s Erling Haaland and the United States forward Folarin Balogun also drew attention.

The United States advanced to the round of 16 after winning its group, but was eliminated by Belgium. Host nations Canada and Mexico also reached the round of 16, with Canada recording its first World Cup victories and Mexico playing a notable match against England at Estadio Azteca.

"I realize this is an exciting football match, but I'm sorry, I need to prepare the cabin for landing," a flight attendant said during the Argentina-England game.

Critics pointed to high ticket prices, the use of VAR, and the frequency of matches as challenges, but overall the event was described by officials as a success in expanding the sport’s profile in the United States.