OnePlus to cease operations in US, Europe and later India as part of Oppo restructuring
Bloomberg reports that OnePlus will stop selling phones in the United States and Europe this week, with a planned exit from India by 2027, while the brand remains in China amid a broader reorganization by parent company Oppo.
Bloomberg has reported that OnePlus will begin winding down its business in the United States and Europe as early as this week, marking the latest step in a restructuring plan by its parent company, Guangdong Oppo Mobile Telecommunications Corp. The same source, who requested anonymity, said the shutdown will later extend to India, with the transition expected to be completed by 2027, while OnePlus will continue operating in China.
The restructuring also involves Oppo's other smartphone brand, Realme, which is slated to withdraw from the Chinese market. Oppo intends to concentrate its efforts on central Europe, whereas Realme will target the Nordic region.
No official press release has been issued yet, but industry observers expect a formal announcement soon as the shutdown process appears to be already underway.
"The change is happening as part of a larger restructuring to parent company Oppo," the unnamed source said.
OnePlus has begun directing existing customers in some markets toward Oppo devices as it phases out its own product lines.