Analyst predicts Apple’s upcoming iPhone Ultra will launch in September with a price near $2,300 to $2,500

Analyst Ming-Chi Kuo posted on X that Apple is expected to announce a new iPhone Ultra in September alongside the iPhone 18 Pro and Pro Max models. He said the device would begin shipping about a month after the announcement, similar to the rollout schedule of the iPhone X in 2017. Kuo estimated the Ultra’s price at roughly $2,300–$2,500, which is about twice the cost of the current iPhone 17 Pro Max. Despite the higher price, he forecast strong demand through the end of 2026, suggesting that pre-orders could sell out quickly and delivery times might extend to four to six weeks or longer. The iPhone Ultra is widely reported to be Apple’s first foldable iPhone, though the company has not confirmed the name or specifications.