Trump's $TRUMP memecoin generates over $1 billion in crypto revenue despite steep price drop

Donald Trump’s affiliated companies earned more than $1 billion from the $TRUMP memecoin and related cryptocurrency tokens in 2025, according to market data. The token, launched shortly before Trump’s second inauguration, briefly reached a $15 billion market valuation before falling to roughly $400 million, a decline of about 97%.

Trump’s firms, including CIC Digital and Fight Fight Fight LLC, retained ownership of about 80% of the token supply and collected transaction and licensing fees each time the coin was bought or sold. Combined with earnings from other tokens linked to World Liberty Financial LLC, the revenue from token sales exceeded $526 million.

"You know why I’m profiting, because the stock market’s going up," Trump told reporters at Joint Base Andrews, adding that “everybody’s profiting.”

While the broader stock market posted a 17.9% return on the S&P 500 in 2025, Trump’s net-worth increase was driven primarily by crypto-related fees rather than direct cryptocurrency holdings. The memecoin’s structure required staggered sales over three years, a measure the promoters described as preventing a rapid cash-out.

Investors were drawn to the token for political support, novelty, or the prospect of financial gain. In May, Trump hosted a black-tie dinner for the 220 largest token holders, offering a VIP reception to the top 25 investors.

Analysts note that memecoins typically experience rapid price surges followed by sharp declines, reflecting their speculative nature and lack of intrinsic value.