Ferrari launches Luce EV sedan in China, all 88 units sold

Ferrari has begun delivering its Luce electric sedan to the Chinese market, pricing the model at 3,988,000 yuan (approximately $586,600). The company allocated 88 units for China, and according to its statements the entire allocation was sold shortly after launch.

The Chinese price represents roughly a 7% discount compared with the European price of 550,000 euros ($626,000). By contrast, the brand’s entry-level Amalfi grand tourer is priced at 202,459 pounds in the United Kingdom, which translates to about 2,598,500 yuan ($382,000) after taxes in China.

Ferrari’s chief marketing officer denied rumors that the Luce serves as a “brand loyalty test” designed to grant early access to exclusive models, a clarification made in an interview with The Drive.

Analysts note that the Luce faces competition from domestic electric models such as BYD’s Yangwang U9 and GAC’s Hyptec SSR, which are positioned as high-performance supercars and are priced lower than the Luce. However, Ferrari markets the Luce as a five-seat grand tourer rather than a supercar, targeting a niche of ultra-high-net-worth buyers seeking a status symbol.

Industry observers say the rapid sell-out underscores a continued demand for exclusive, high-priced vehicles among China’s wealthiest consumers, even as domestic manufacturers expand their offerings.