Trump family crypto ventures generate $2.3 billion profit as investors lose similar amount
A Reuters analysis found that four Trump-linked cryptocurrency projects have earned about $2.3 billion for the family while retail investors incurred roughly $2.3 billion in losses.
Investors in four cryptocurrency projects promoted by the Trump family have collectively lost an estimated $2.3 billion, while the family has earned a comparable amount, according to a Reuters investigation. The analysis, based on blockchain data, corporate filings and interviews, examined World Liberty Financial, ALT5 Sigma (now American Bitcoin and AI Financial Corp), and the $TRUMP meme coin.
World Liberty Financial’s governance tokens raised more than $1.4 billion, but their market value has fallen sharply since launch. ALT5 Sigma’s share price dropped from over $9 in August 2025 to about $0.75 in April 2026, reflecting a loss of roughly $675 million for shareholders. The $TRUMP meme coin, promoted on social media by Donald Trump and his sons, fell about 80 % from its peak, with investors losing over $700 million.
"All actions by President Trump and his administration are taken in the best interest of the American people," White House spokesperson Anna Kelly said in an emailed statement.
"If people are going to buy something that’s speculative, they ought to be aware there’s a risk," former Commerce Secretary Wilbur Ross said.
Interviews with retail investors revealed many had limited experience with crypto and relied on the Trump brand as a signal of credibility. Some investors reported holding onto their positions despite losses, hoping for a rebound, while others described the experience as a financial setback.
Ethics experts noted that the family’s financial gains from ventures regulated by the administration raise conflict-of-interest concerns, though they said no laws appear to have been violated.
World Liberty disclosed that the Trump family receives the majority of revenue from token sales and that the tokens are not intended as investment products. Similar disclosures appear on the $TRUMP coin website.
The investigation found no evidence that the Trump brothers invested personal capital in the projects; instead, they licensed their name and image in exchange for revenue shares.
Regulators in the United States have previously warned about the volatility of crypto assets, but such alerts have diminished since the president’s return to office. International regulators continue to advise caution.
The findings highlight a pattern in which high-profile promotion and limited personal financial risk for the promoters have coincided with substantial losses for ordinary investors.
