Ferrari Launches Controversial Electric Vehicle Amidst Criticism
Ferrari's recent debut of its first electric vehicle, the Luce, has provoked a wave of negative reactions from fans and investors alike, leading to a decline in the company's stock price.
Ferrari has unveiled its first electric vehicle, the Luce, which is priced at $640,000. However, the model has drawn significant criticism for its design and departure from the brand's traditional aesthetic. The Luce is described as resembling a generic four-door sedan rather than the iconic sports cars typically associated with Ferrari.
Upon its introduction on social media, the Luce received over 1,500 comments, all of which were negative. Many responses expressed disappointment, with frequent comparisons to a betrayal of the company's founder, Enzo Ferrari. Comments ranged from jokes about the car's appearance to serious concerns about the implications for shareholders. Following the announcement, Ferrari's stock price fell by 8 percent in Milan and 5 percent in New York, reflecting investor unease about the vehicle's reception. One high-profile Ferrari collector, who previously purchased over $10 million worth of vehicles from the brand, called the Luce "the worst" and expressed a desire not to be associated with the model.