Apple Expected to Announce iPhone 17 Lineup in Early September, Including New Ultra-Thin 'Air' Model

Apple is expected to announce its iPhone 17 lineup in the second week of September, with industry analyst Mark Gurman indicating the event will likely occur between September 8 and 10. The company traditionally unveils new iPhone models in early September, often choosing the week following Labor Day for its announcements.

This year's lineup will include four models, with the 'Plus' variant being replaced by a new ultra-thin 'Air' model. The 'Air' is positioned between the standard and flagship versions and is expected to feature a redesigned appearance. The iPhone 17 Pro models are also anticipated to introduce notable design changes, particularly on the back, including a larger camera area and a repositioned Apple logo.

While the exact launch date remains unconfirmed, Apple is not expected to announce new iPhones on a Friday or September 11, in line with past practices.