Apple likely to announce iPhone 18 Pro event for early September 2026
Analysts predict Apple will reveal the iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone Ultra in a September 9, 2026 event, with invitations expected around August 26.
Apple has not yet sent formal invitations for its next iPhone launch, but its recent pattern suggests the presentation could take place on Wednesday, September 9, 2026. The company opened applications for its Event Support Experience Program in California, noting the event will occur in the first half of September, and Bloomberg points to the date as it would avoid the Labor Day holiday on Monday, September 7.
If the September 9 date holds, Apple is likely to announce the event two weeks earlier, on Wednesday, August 26, following a four-year streak of 14-day notice periods. An August 25 announcement is also possible but would break that pattern.
The September event is expected to be notable, with analysts forecasting the debut of three flagship devices: the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable phone, tentatively called the iPhone Ultra. The standard iPhone 18 model is projected to be postponed, with a split release schedule that would shift the iPhone 18, iPhone 18e and iPhone Air 2 to a spring 2027 rollout. Apple typically also introduces new Apple Watch models in September, and AirPods may appear, though updates are not guaranteed.