Pepsi Withdraws Sponsorship Amid Controversy Over Kanye West's Wireless Festival Headline Slot
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Pepsi Withdraws Sponsorship Amid Controversy Over Kanye West's Wireless Festival Headline Slot

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Pepsi has withdrawn its sponsorship of London's Wireless Festival following criticism over Kanye West's scheduled headline performance, citing concerns over his past antisemitic remarks.

Pepsi has withdrawn its sponsorship of London's Wireless Festival, scheduled for July 10-12, 2026, following criticism over the booking of Kanye West as the event's headliner. The company stated, "Pepsi has decided to withdraw its sponsorship of Wireless Festival."

The decision comes after UK Prime Minister Keir Starmer expressed concern over West's participation, citing the artist's previous antisemitic remarks and actions. Starmer stated, "Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears."

West, who changed his name to Ye in 2021, has faced widespread criticism for a series of antisemitic statements, including expressing admiration for Adolf Hitler and releasing a song titled "Heil Hitler." In January, he issued a public apology, attributing his behavior to a manic episode related to his bipolar disorder.

The Wireless Festival has not yet commented on the controversy or Pepsi's withdrawal. Other sponsors, including Budweiser and PayPal, are being urged to reconsider their involvement.

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AP News

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