Apple Plans to Integrate Samsung's Privacy Display Technology into MacBooks by 2029

Apple is reportedly planning to incorporate Samsung's Privacy Display technology into its MacBook lineup by 2029, aiming to enhance user privacy by restricting screen visibility from side angles. This feature, set to debut on Samsung's Galaxy S26 Ultra, allows only the person directly facing the screen to view its content clearly, while others see a blurred or darkened display.

The Privacy Display combines hardware and software solutions, utilizing Samsung's Flex Magic Pixel technology to manipulate viewing angles. Users can enable privacy mode across the entire screen, restrict visibility within specific apps, protect selected portions of the display, or disable the feature when sharing content.

Market research firm Omdia, as cited by tipster Ice Universe, indicates that Apple intends to adopt this technology for MacBooks around 2029. The report states that the system used in the Galaxy S26 Ultra will also be "applied to Apple MacBook laptops by 2029."

Apple has previously explored similar privacy features. In 2023, the company filed patents aimed at preventing "shoulder surfing," including a privacy film for curved displays and adjustable viewing-angle technology for flat screens.

Integrating this technology aligns with Apple's focus on on-device security, addressing concerns for users who frequently work in public spaces. While the feature alone may not drive laptop sales, it offers a practical solution for protecting sensitive information in environments like cafés, flights, and offices.