Meta and Oakley Announce AI-Powered Glasses Launching This Summer

"...Meta on Friday unveiled a new line of AI-powered glasses made in collaboration with Oakley...."

"...The Oakley Meta HSTN will drop later this summer with a $399 price tag, Meta said, with a $499 limited edition version available for preorder on July 11...."

"...Oakley's parent company EssilorLuxottica previously partnered with Meta on Ray-Ban branded AI glasses...."

"...Meta (META) and Oakley unveiled a new line of AI-powered glasses Friday that will be available for preorder starting next month...."

"...The Oakley Meta HSTN glasses include an Ultra HD camera, open-ear speakers, and the Meta AI app built in, allowing users to take hands-free photos and videos. It also comes equipped with a longer battery life than earlier models of Meta AI glasses. A limited-edition version of the HSTN will be available for preorder starting July 11 for $499, with a $399 version expected to launch later this summer...."

"...The new Oakley glasses are Meta’s latest collaboration with eyewear maker and Oakley owner EssilorLuxottica, which also partnered with the tech giant on a line of Ray-Ban Meta glasses. A line of Prada glasses is expected in the future, according to a report from CNBC...."

"...“Glasses have emerged as a major new hardware category of the AI era,” Meta said in a statement. It isn’t the only Big Tech player trying its success with AI-powered eyewear. Alphabet's (GOOGL) Google in May said it partnered with glasses retailer Warby Parker (WRBY) to develop AI-powered glasses. Google committed to investing as much as $150 million, including buying a stake in Warby Parker. Snap (SNAP), meanwhile, has said it plans to launch the latest version of its own AI glasses, known as Specs, in 2026...."

"...Meta shares were down about 2% to just above $684 in Friday afternoon trading. They've added roughly 17% of their value since the start of the year...."