温迪餐厅将关闭多达350家表现不佳的美国门店

摘要

温迪计划关闭200至350家表现不佳的美国餐厅,作为提升盈利能力和加强特许经营运营的重组措施的一部分。

温迪餐厅宣布计划关闭200至350家表现不佳的美国餐厅,作为提升盈利能力和加强特许经营运营的重组措施的一部分。临时首席执行官肯·库克表示,此次关闭的门店占该连锁店约6,000家美国门店的“中个位数百分比”,关闭工作将持续至2026年。

库克强调,此举将使特许经营商能够将投资重新导向表现更好的餐厅,从而提升附近门店的效率和销售额。公司未透露具体受影响的门店位置。

这一决定是在去年因类似表现问题关闭140家门店之后做出的。在最新季度,温迪报告同店销售额下降了4.7%,落后于同期实现增长的竞争对手如麦当劳、汉堡王和Shake Shack。

截至2025年初,温迪在美国运营约5,995家门店。公司尚未具体说明在其拥有重要市场的俄亥俄州将关闭多少门店。

事实核查

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Wendy's plans to close between 200 and 350 underperforming U.S. restaurants as part of a restructuring effort aimed at improving profitability and strengthening franchise operations.

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Interim CEO Ken Cook stated that the closures represent a 'mid single-digit percentage' of the chain's approximately 6,000 U.S. locations and will occur through 2026.

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This decision follows the closure of 140 stores last year due to similar performance issues.

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In the latest quarter, Wendy's reported a 4.7% decline in same-store sales, lagging behind competitors such as McDonald's, Burger King, and Shake Shack, which all posted growth during the same period.

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