Apple Plans Annual iPhone Redesigns Through 2028

Apple is reportedly planning to introduce new iPhone designs annually, starting in 2026. According to sources cited by MacRumors, the company aims to launch its first foldable iPhone in 2026, featuring a book-style design similar to Samsung's Galaxy Z Fold. This device is expected to use a flexible LTPO+ OLED display that unfolds to approximately the size of an iPad mini. To minimize the visible display crease, Apple is said to be employing a structural glass mid-frame and incorporating under-display Face ID and camera technology.

In 2027, Apple is anticipated to release a special 20th anniversary iPhone model with a 'zero' bezel display. This design reportedly features a flat, candybar-like shape with the OLED display bending around all four edges, wrapping the entire front frame. The device is expected to fully adopt under-display integrated recognition, placing the Face ID system, front camera, and other sensors beneath the display surface to achieve a seamless appearance.

By 2028, the company plans to debut a clamshell-style vertical foldable iPhone with a compact and lightweight design. This model is designed with curves on all four edges around the hinge area to make the fold less noticeable. An external display will provide notifications and AI-powered shortcuts. Apple reportedly views this device as a light luxury, fashion-oriented model that may appeal to a broad audience.

These developments suggest that Apple is committed to invigorating the iPhone lineup with successive new form factors over the next several years.