Nintendo Switch 2 records strongest U.S. sales week of 2026 after Zelda release

U.S. sales of Nintendo's Switch 2 console rose sharply during the week ending October 31, reaching the highest dollar sales of 2026, according to analyst Mat Piscatella of market research firm Circana. The increase coincided with the release of The Legend of Zelda: Ocarina of Time remake and a special 40th Anniversary Edition console, which retailers reported selling out quickly and which has been subject to secondary-market scalping.

The limited-edition console, priced at $520 (£430), does not include a copy of the game and was launched on October 29, while the remake arrived on November 5, meaning their sales will be reported in separate monthly periods. Circana data show that U.S. hardware spending jumped 81 percent during the week compared with the same period a year earlier.

"This is Ocarina as it's always been, as timeless and intricate, but it also has a vibrancy and clarity that makes it feel like it was just created last Wednesday," wrote Eurogamer reviewer Christian Donlan.

The strong performance suggests the Zelda launch has temporarily reversed a recent decline in Switch 2 hardware sales.