Bill Belichick and Jordon Hudson reportedly ended their personal relationship in 2025

North Carolina head coach Bill Belichick and his girlfriend Jordon Hudson are said to have ended their romantic relationship in late 2025, a development reported by TMZ and confirmed by People. Sources close to the UNC football program indicated that the split was amicable and that the pair remain "committed to their business partnerships and remain close friends."

Hudson has continued to appear on the sidelines at UNC games and posted a photo from the Kentucky Derby on May 2 showing the two together, suggesting a public presence despite the breakup. Two individuals within the football office told USA Today they were unaware of the separation.

The couple first met on a flight in 2021 and made their relationship public in 2024 while Belichick was not coaching. By May 2025, The New York Times reported that Hudson had mentioned an engagement to at least one person, though the relationship reportedly ended months later. Hudson has since functioned as Belichick's brand manager, handling activities related to his personal image and business operations.

In April 2025, Hudson briefly interrupted a CBS Sunday Morning interview with Belichick, after which the coach defended her role, stating she was "simply doing her job to ensure the interview stayed on track." UNC later clarified that Hudson remains welcome in the football facilities and will continue to manage Belichick-related brand activities.

Hudson's involvement extended to a planned documentary series about UNC's 2025 season, which was cancelled after the team’s performance fell short of expectations. She signed contracts as chief operating officer of TCE Rights Management LLC, overseeing Belichick's image rights.

UNC's 2026 season has shown improvement, with a 4-3 record and a recent win over No. 25 Pitt. The team is scheduled to face No. 1 Miami on Saturday.