Netflix appoints Peter Rice to lead new content team amid executive reshuffle
Netflix announced veteran TV executive Peter Rice will head a new programming team as the streamer restructures its content leadership following recent layoffs.
Netflix said it is creating a new programming team to oversee its content slate after a recent restructuring that included the departure of chief content officer Bela Bajaria, head of film Dan Lin, and other senior staff. Veteran television executive Peter Rice, formerly chairman of Walt Disney Television, will lead the new team, according to co-CEO Ted Sarandos during the company’s Q3 2026 earnings call.
Sarandos praised Bajaria’s decade of contributions, noting her role in expanding international content that has become a competitive advantage for the streamer. He added that the company sees an opportunity to elevate its U.S. slate with high-profile shows that generate global buzz.
"I know that we could do better, and we want to build on that momentum," Sarandos said when asked about the changes.
He described Rice as a rare industry figure with experience across television networks, cable, streaming, theatrical releases, and live sports, and highlighted his understanding of talent relations as crucial in a competitive market.
"Peter brings expertise in both art and commerce, television and film. It’s that exact balance skill set that will help guide us through our next chapter," Sarandos told analysts, adding that the new leadership is expected to impact upcoming projects in the short term.
The restructuring follows a layoff of about 1,000 employees and reflects Netflix’s effort to boost viewer engagement as revenue growth slows.