Netflix Discloses Box Office Earnings for 'La Bola Negra' in Historic First
Netflix reported that its limited-release film 'La Bola Negra' earned $277,500 from four theaters, marking the streaming service's first public box-office disclosure.
Netflix disclosed that its historical drama "La Bola Negra" generated $277,500 in box-office revenue during its limited opening in New York and Los Angeles, averaging $69,375 per screen. The per-screen figure is the second-highest ever recorded for a non-English language film.
The earnings represent the first time the streamer has publicly released box-office numbers for a title, a shift from its previous practice of keeping such data private even after theatrical runs aimed at Oscar qualification.
Netflix said the film’s focus on gay history attracted younger viewers, with 51% of the opening-weekend audience under 35 and the 25-34 age group comprising the largest share at 39%.
Industry observers note that the move aligns Netflix with other studios that routinely report theatrical performance, potentially providing additional metrics for investors as the company navigates recent layoffs and leadership changes.