Penn State athletic director faces criticism after Northwestern loss

Penn State’s athletic director Pat Kraft is receiving heightened criticism after the Nittany Lions were beaten 34-13 by Northwestern on Friday. The loss marks the team’s second consecutive defeat in the Big Ten and has revived discussion about the university’s decision to fire head coach James Franklin in October 2025 and replace him with Iowa State’s Matt Campbell.

Campbell, who took over the program after a 50-day coaching search, said he felt responsible for the team’s performance, stating, "I put a lot on me because somehow I didn’t get this team prepared to play the physical brand of football we need to play."

Franklin had led Penn State to a College Football Playoff semifinal in 2024 and compiled a 104-45 record, but the administration cited a perceived need for a new direction. Critics argue that the move was premature, especially as Campbell’s early tenure has included losses to Wisconsin and Northwestern—teams that posted combined 11-14 records last season.

The defeat against Northwestern, in which Penn State was outgained 506-291, has amplified concerns among fans and commentators about the transition. While Campbell’s reputation attracted interest from NFL teams, observers note that the Big Ten presents a different set of challenges compared with his previous roles.

Kraft’s decisions will likely remain a focal point for the remainder of the season, with the athletic department awaiting further results to assess whether the coaching change ultimately benefits the program.