Republican Senate Leadership Fund shifts ad spend from North Carolina to Kansas
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The Senate Leadership Fund announced it will pause its advertising in the North Carolina Senate race and increase spending in Kansas, reflecting changing GOP priorities in the 2024 Senate contests.
The Senate Leadership Fund, a super PAC aligned with Senate Republican leadership, said it will halt new ad purchases in the North Carolina Senate contest and redirect resources to the race in Kansas. The decision, confirmed by two sources familiar with the plan, follows a September outlay of more than $17 million in North Carolina and a pending $19 million in booked ads through Election Day, which will now remain unchanged.
In Kansas, the PAC has reserved over $8 million in airtime for the contest between Republican incumbent Sen. Roger Marshall and Democratic challenger Pastor Adam Hamilton, a race that has tightened as the election approaches. The shift underscores Democratic efforts to target traditionally Republican states as they seek four additional Senate seats to gain control of the chamber.
The fund’s broader spending pattern this cycle includes $78 million in Texas ads through an affiliated group, nearly $33 million in Ohio, and multi-million-dollar purchases in Michigan, Iowa, Maine, Georgia, Alaska and New Hampshire, according to ad-tracking data.
North Carolina remains a competitive contest, with former Republican National Committee chair Michael Whatley facing Democratic Governor Roy Cooper. Whatley’s spokesperson, DJ Griffin, said the campaign believes it has sufficient resources to highlight Cooper’s record and win in November. Cooper’s campaign manager, Jeff Allen, described the state as “a 50-50 state” and emphasized the effort to win every vote.
The Senate Leadership Fund has not indicated a pause in its spending for other key races, such as the Georgia contest between incumbent Democratic Sen. Jon Ossoff and his Republican challenger.