Western Massachusetts lesbian bar faces backlash after easing mask policy

Last Ditch, a lesbian-focused bar in Greenfield, Massachusetts, announced that mask-wearing would become optional on Saturday nights, shifting from its earlier requirement that patrons wear a well-fitted KN-95 or better. The change sparked a contentious response on social media, with many commenters accusing the owners of ableism and endangering immunocompromised patrons.

The bar issued an apology on Instagram, acknowledging the criticism and stating it would consider diverse needs, but the apology itself drew further ire for lacking alt-text for visually impaired users.

Founded last year by three young entrepreneurs to fill a gap left by two closed queer venues, Last Ditch has faced declining foot traffic and mounting debts. One founder, Jackie Matellian, remains involved while the other two have stepped back. Financial pressures led the owners to consult the Massachusetts LGBT Chamber of Commerce and relax the mask rule in hopes of attracting more customers.

A community meeting held on September 11 attempted to address the dispute, featuring in-person participants and Zoom attendees. The discussion quickly devolved, with critics—among them a local queer activist known as Soe Noire—using the chat to voice strong objections. A licensed therapist serving as mediator was criticized for perceived insensitivity and for being a mandated reporter.

Matellian disclosed personal hardships, including a damaged credit score, living in a truck for six months, and juggling multiple jobs to service a $50,000 loan. Critics dismissed her emotional appeal, labeling it deflective and racially charged.

Despite the controversy, the bar remained open on September 12, offering mask-optional nights, low-priced drinks, and a free store with community resources. Attendance was sparse, and the venue continued to face back-rent demands from its landlord.

Matellian indicated plans to explore a cooperative ownership model to share financial risk, acknowledging that the masking debate is likely to persist. She expressed a hope for more repair than conflict within the community.