Adobe expands AI features across Creative Cloud and launches Firefly Builder prototype tool

Adobe unveiled a suite of new artificial-intelligence features for its Creative Cloud applications at the MAX conference in Miami. Photoshop will receive a relighting tool and prompt-based style sliders, while Premiere adds a professional-grade color-grading system and an object-removal feature for video. Illustrator, InDesign and Lightroom also gain AI-powered enhancements such as eye-blink correction and blemish removal.

The company’s Firefly service is extending into design prototyping with a private-beta tool called Builder, which lets users quickly generate mock-ups to showcase ideas. Additional Firefly updates include an on-brand graph creator, an image editor that isolates changes to specific objects, and a video assembly tool that combines clips, images and sound effects.

Adobe introduced a Model Context Protocol (MCP) that enables external chatbots such as ChatGPT, Claude or Gemini to invoke Creative Cloud functions. The protocol exposes endpoints across Illustrator, Photoshop, After Effects and Premiere, allowing developers to integrate Adobe capabilities into their own workflows.

"We are still figuring out where and when and how to draw the line. What we’re putting out there is a number of endpoints and capabilities across Illustrator, Photoshop, After Effects, and Premiere. We’re just going to see how people use it, what they’re trying to do, and keep showing more. We don’t have any need or desire to sort of limit what the MCP endpoint can expose. What we really want to do is to support that creative workflow, how you choose to do it," said Deepa Subramaniam, Adobe vice president.

Adobe also highlighted collaborations with third-party model providers, including Google, Runway, ElevenLabs, OpenAI and ByteDance, and noted that recent acquisition Topaz Labs will supply upscaling and HDR conversion models.