Toys R Us reportedly plans 120 new U.S. stores ahead of holidays

Toys R Us reportedly plans 120 new U.S. stores ahead of holidays

WSB-TV reported that Toys R Us is expected to add a standalone location at the North Georgia Premium Outlets in Dawsonville, as part of a reported plan to open 120 new stores across the United States before the holiday season. USA Today reported that the retailer plans to increase its U. S. footprint from 40 to 160 standalone locations, with the new stores slated for the upcoming holiday period. NBC News noted that rising adult and teen toy purchases are driving the expansion, while Fox Business said the rollout is being carried out in partnership with Go!

Retail Group. The New York Post cited a 17 % rise in U. S. toy sales as part of the rationale.

Actors

Toys R Us WHP Global Jamie Uitdenhowen Gerald Storch Go! Retail Group Circana

Locations

United States Woodbury Commons, New York The Westchester, White Plains, New York White Plains, New York Mall at Short Hills, Millburn, New Jersey Millburn, New Jersey American Dream mall, New Jersey Mall of America, Minnesota

Articles

September 19, 2026
2 total
Toys 'R' Us to add 120 standalone stores in the United States
Toys 'R' Us to add 120 standalone stores in the United States

USA Today • 19 Sep 22:22

The toy retailer plans to increase its U.S. footprint from 40 to 160 standalone locations, with new stores slated to open during the upcoming holiday period.

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Toys ‘R’ Us to Open New Store at North Georgia Premium Outlets
Toys ‘R’ Us to Open New Store at North Georgia Premium Outlets

WSB-TV • 19 Sep 01:30

Toys ‘R’ Us will add a standalone location at the North Georgia Premium Outlets in Dawsonville, part of a plan to open 120 new stores nationwide before the holiday season.

Credibility 72% Manip. 9% Center
September 18, 2026
4 total
Toys R Us to add 120 new stores in U.S. by 2026
Toys R Us to add 120 new stores in U.S. by 2026

ABC News - Breaking News, Latest News and Videos • 18 Sep 16:46

Toys R Us announced a plan to open 120 additional standalone stores across the United States by the end of 2026, expanding its footprint beyond its current locations and mall-in-store concepts.

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Toys ‘R’ Us to Open 120 New Stores in the United States This Holiday Season
Toys ‘R’ Us to Open 120 New Stores in the United States This Holiday Season

Denver7 • 18 Sep 15:10

Toys ‘R’ Us plans to add 120 standalone locations, raising its U.S. store count to 160, with some sites featuring Creator Studios for content creation.

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Toys ‘R’ Us to Open 120 New Stores in the United States This Holiday Season
Toys ‘R’ Us to Open 120 New Stores in the United States This Holiday Season

Scripps News • 18 Sep 15:10

Toys ‘R’ Us plans to add 120 standalone locations, raising its U.S. store count to 160, with some sites featuring Creator Studios for content creation.

Credibility 66% Manip. 32% Center
Toys ‘R’ Us to Open 120 New Standalone Stores Ahead of Holiday Season
Toys ‘R’ Us to Open 120 New Standalone Stores Ahead of Holiday Season

NBC News • 18 Sep 14:37

Toys ‘R’ Us announced plans to launch 120 new standalone locations, bringing its total to 160 stores for the Christmas period, as adult and teen toy purchases continue to rise.

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September 17, 2026
2 total
Toys R Us to add 120 standalone stores in U.S., bringing total to 160
Toys R Us to add 120 standalone stores in U.S., bringing total to 160

Fox Business • 17 Sep 23:32

Toys R Us announced plans to open 120 new standalone stores across the United States this holiday season, increasing its U.S. footprint to 160 locations as part of a partnership with Go! Retail Group.

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Toys R Us announces plan to add 120 new U.S. stores amid rising adult toy purchases
Toys R Us announces plan to add 120 new U.S. stores amid rising adult toy purchases

nypost.com • 17 Sep 20:07

The retailer, now owned by WHP Global, will open 120 locations this year, citing a surge in sales driven by adult collectors, while the total store count is expected to reach 160 soon.

Credibility 72% Manip. 27% Center