Apple releases recap video of September "Surprise and Shine" launch
Apple posted a condensed video recap of its September 9 “Surprise and Shine” product launch at the Steve Jobs Theater in Cupertino, California, highlighting the introduction of the iPhone Duo, iPhone 18 Pro and Pro Max, Watch Series 12 and Ultra 4, and AirPods 5. The company had announced the September 9 event earlier in the month, saying it would unveil new iPhone, Apple Watch and AirPods models.
Apple later detailed plans to launch eight new products, including updated Mac mini and Mac Studio, a foldable iPhone and refreshed wearables, with most shipping after the keynote. Ahead of the show, Apple added nearly 40 new hardware identifiers to its backend, indicating a broad lineup of new devices.