Good Good Golf CEO threatens lawsuit after Callaway cuts ties over ad

Good Good Golf CEO threatens lawsuit after Callaway cuts ties over ad

Good Good Golf chief Matt Kendrick said on X that the company may pursue legal action after Callaway Golf terminated their partnership over a disputed advertisement that showed a man shoving a woman. The controversy began when Callaway issued a formal apology after a co-branded video depicted a male co-founder pushing a female employee to the ground. The PGA Tour chief later called the ad "concerning" and several sponsors, including Dick's Sporting Goods and Golf Galaxy, stopped selling Good Good Golf products.

Good Good Golf then withdrew its title sponsorship of a PGA Tour event, and Callaway cut ties while pledging a $1 million donation to domestic-violence charities. The fallout also led the Golf Channel to cancel the 2026 season of its reality series Big Break, postponing its return to 2027.

Actors

Callaway Good Good Golf Garrett Clark Alexis Miestowski Chip Brewer PGA Tour

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Articles

August 28, 2026
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Good Good Golf CEO threatens legal action after Callaway ends partnership over controversial ad
Good Good Golf CEO threatens legal action after Callaway ends partnership over controversial ad

New York Post • 28 Aug 12:23

Good Good Golf CEO Matt Kendrick posted on X, criticizing Callaway Golf for ending their partnership following a disputed advertisement and indicating a possible lawsuit.

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August 27, 2026
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Golf Channel pulls Big Break season after sponsor controversy
Golf Channel pulls Big Break season after sponsor controversy

The Hollywood Reporter • 27 Aug 22:50

The Golf Channel cancelled the 2026 season of its reality series Big Break following the loss of its presenting sponsor amid a disputed advertisement, postponing the show's return to 2027.

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Good Good Golf withdraws as PGA Tour event sponsor after ad controversy
Good Good Golf withdraws as PGA Tour event sponsor after ad controversy

ESPN • 27 Aug 20:39

Good Good Golf ended its title sponsorship of a PGA Tour tournament following criticism of a video ad, while Callaway cut ties and pledged a $1 million donation to domestic-violence charities.

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Callaway ends partnership with Good Good Golf after controversial ad
Callaway ends partnership with Good Good Golf after controversial ad

Yahoo Sports • 27 Aug 20:25

Callaway announced it is cutting ties with Good Good Golf and donating $1 million to anti-violence charities following a backlash over a video in which co-founder Garrett Clark shoved a female colleague.

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Good Good Golf faces retailer pullouts and possible PGA Tour event cancellation after controversial ad
Good Good Golf faces retailer pullouts and possible PGA Tour event cancellation after controversial ad

Fox News • 27 Aug 02:32

A promotional video by Good Good Golf that showed a founder shoving a woman sparked backlash, leading major retailers to remove the brand’s products and prompting the PGA Tour to consider canceling a sponsored tournament.

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August 26, 2026
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Dick's Sporting Goods pulls Good Good Golf merchandise after video controversy
Dick's Sporting Goods pulls Good Good Golf merchandise after video controversy

AP News • 26 Aug 23:22

Dick's Sporting Goods and Golf Galaxy stopped selling Good Good Golf products following criticism of a promotional video that showed a man shoving a woman, prompting a sponsor to withdraw from a Golf Channel show.

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PGA Tour chief calls Good Good Golf ad "concerning" after it is withdrawn
PGA Tour chief calls Good Good Golf ad "concerning" after it is withdrawn

NBC News • 26 Aug 23:04

Good Good Golf removed a commercial that showed a co-founder shoving a female golfer, prompting criticism from the PGA Tour and sponsors, and leading to apologies from the brand and Callaway.

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Golf Channel postpones 'Big Break' premiere after sponsor withdraws over controversial ad
Golf Channel postpones 'Big Break' premiere after sponsor withdraws over controversial ad

The Hollywood Reporter • 26 Aug 21:46

The Golf Channel delayed the debut of its revived 'Big Break' series after title sponsor Golf Galaxy pulled its support following criticism of a Callaway-Good Good commercial.

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PGA Tour chief says ad showing man shoving woman over driver conflicts with Tour values
PGA Tour chief says ad showing man shoving woman over driver conflicts with Tour values

Yahoo Sports • 26 Aug 02:54

Callaway and Good Good Golf apologized after a joint advertisement depicting a man pushing a woman to the ground was withdrawn, prompting an investigation and comments from PGA Tour CEO Brian Rolapp.

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August 25, 2026
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Callaway and Good Good apologize after ad showing violence against woman sparks backlash
Callaway and Good Good apologize after ad showing violence against woman sparks backlash

CNN • 25 Aug 16:15

Callaway and the golf media brand Good Good withdrew a co-branded driver ad after it depicted a man shoving a woman, prompting apologies from both companies and criticism from the PGA Tour.

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Texas golf brand and Callaway withdraw controversial ad after criticism
Texas golf brand and Callaway withdraw controversial ad after criticism

Chron • 25 Aug 13:34

Good Good Golf and equipment maker Callaway removed a 55-second commercial that depicted a woman being shoved after a dispute over a driver, and issued apologies citing misalignment with brand values.

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Callaway apologizes after ad showing woman shoved during driver promotion
Callaway apologizes after ad showing woman shoved during driver promotion

The New York Times • 25 Aug 11:48

Golf equipment maker Callaway issued a formal apology after a co-branded advertisement depicted a male co-founder pushing a female employee to the ground, prompting criticism and statements from the company, the partner brand and the PGA Tour.

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