Apple to unveil five new products, including iPhone 18 Pro and foldable, at September event

Apple to unveil five new products, including iPhone 18 Pro and foldable, at September event

Apple said on August 13 that it will unveil at least five new devices at its September 9 keynote in Cupertino, including upgraded iPhone 18 Pro models, a foldable iPhone, refreshed Apple Watch series and potential smart-home hardware, and that CEO Tim Cook will become executive chairman. Earlier reports had expected Apple to announce multiple new products at the September event, with analysts citing a lineup of iPhone 18 Pro, iPhone 18 Pro Max and a first folding iPhone. Leaker Mark Gurman told 9to5Mac that the foldable’s internal code name is “iPhone Ultra,” a detail later confirmed by a screen-protector leak showing an asymmetric front design.

MacRumors also reported that Apple is planning three Ultra-branded products – a foldable iPhone, AirPods Ultra with cameras and a MacBook Ultra with a touchscreen – for release between late 2026 and early 2027. The Verge noted that the standard iPhone 18 will be delayed to early 2027, with the premium iPhone 18 Pro and Ultra models slated for fall 2026, and MacRumors added that the foldable may launch first in the United States before rolling out to other markets.

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Apple DigiTimes analysts

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Cupertino, California, United States

Articles

August 13, 2026
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Apple to unveil at least five new devices at September event, including iPhone 18 Pro lineup and foldable model
Apple to unveil at least five new devices at September event, including iPhone 18 Pro lineup and foldable model

MacRumors • 13 Aug 23:20

Apple plans to launch multiple new products in September, featuring upgraded iPhone 18 Pro models, a foldable iPhone, refreshed Apple Watch series, and potential smart-home hardware, while CEO Tim Cook will transition to executive chairman.

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Apple to unveil three high-end iPhone models in September event
Apple to unveil three high-end iPhone models in September event

9to5Mac • 13 Aug 15:14

Apple plans to launch the iPhone 18 Pro, iPhone 18 Pro Max and a new foldable iPhone Ultra, with higher prices and no entry-level models for the fall.

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Apple likely to hold September iPhone 18 Pro and Ultra event
Apple likely to hold September iPhone 18 Pro and Ultra event

macrumors.com • 13 Aug 14:11

Analysts expect Apple to unveil the iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone Ultra in early September, with the exact date still uncertain.

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Apple may limit initial iPhone Ultra rollout to the United States, report says
Apple may limit initial iPhone Ultra rollout to the United States, report says

9to5mac.com • 13 Aug 13:31

A supply-chain source says Apple could face component, testing and pricing challenges that may restrict the iPhone Ultra launch to the U.S. before expanding to other markets.

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Apple's Foldable iPhone Ultra May Launch First in U.S., Followed by Staggered Rollout
Apple's Foldable iPhone Ultra May Launch First in U.S., Followed by Staggered Rollout

MacRumors • 13 Aug 12:56

Apple is expected to release its first foldable iPhone, dubbed iPhone Ultra, initially in the United States, with other markets receiving the device over the following months due to supply and pricing challenges.

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Analysts Predict Base iPhone 18 Will Receive 12GB RAM and Narrower Dynamic Island
Analysts Predict Base iPhone 18 Will Receive 12GB RAM and Narrower Dynamic Island

MacRumors • 13 Aug 10:02

Analyst Jeff Pu says the standard iPhone 18, slated for a March 2027 launch, could feature 12GB of RAM and a slimmer Dynamic Island, while the lower-cost iPhone 18e is expected to have 9GB of RAM.

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August 12, 2026
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Apple to Delay Base iPhone 18 Launch to Early 2027, Premium Models Set for Fall 2026
Apple to Delay Base iPhone 18 Launch to Early 2027, Premium Models Set for Fall 2026

theverge.com • 12 Aug 19:27

Apple plans to release the iPhone 18 Pro and an Ultra foldable in fall 2026, while the standard iPhone 18 will be postponed to the first quarter of 2027 due to component shortages.

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Apple to launch iPhone 18 Pro as sole flagship model this fall
Apple to launch iPhone 18 Pro as sole flagship model this fall

9to5Mac • 12 Aug 17:50

Apple is expected to omit a standard iPhone 18 from its 2024 lineup, positioning the iPhone 18 Pro as the primary new model alongside the Pro Max and Ultra.

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Leak suggests iPhone Ultra's front cameras may be placed in corners
Leak suggests iPhone Ultra's front cameras may be placed in corners

9to5Mac • 12 Aug 17:27

A recent leak indicates that the upcoming iPhone Ultra could feature its two front-facing cameras in the top corners of its outer and inner displays, deviating from Apple's traditional centered placement.

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Leaked Screen Protector Shows Asymmetric Corners on Rumored iPhone Ultra Foldable
Leaked Screen Protector Shows Asymmetric Corners on Rumored iPhone Ultra Foldable

MacRumors • 12 Aug 12:44

A leak of a screen protector for Apple's rumored iPhone Ultra confirms an asymmetric front design with square corners near the hinge and rounded corners on the opposite side, and indicates a right-side punch-hole camera.

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August 11, 2026
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Apple employees reportedly refer to upcoming foldable iPhone as “iPhone Ultra,” leaker says
Apple employees reportedly refer to upcoming foldable iPhone as “iPhone Ultra,” leaker says

9to5Mac • 11 Aug 19:40

Leaker Mark Gurman said the internal code name for Apple’s forthcoming foldable iPhone is “iPhone Ultra,” though the final branding has not been confirmed.

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iOS 27 beta reveals internal identifiers for six upcoming iPhone models
iOS 27 beta reveals internal identifiers for six upcoming iPhone models

MacRumors • 11 Aug 12:27

Developers' iOS 27 beta 5 includes hidden code that references six unreleased iPhone models, matching identifiers previously cited in leaks.

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August 09, 2026
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Apple plans third-generation foldable iPhone for 2028, Bloomberg reports
Apple plans third-generation foldable iPhone for 2028, Bloomberg reports

MacRumors • 09 Aug 15:55

Apple is reportedly mapping out a third-generation foldable iPhone with larger displays, targeting a launch as early as 2028, according to Bloomberg analyst Mark Gurman.

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Apple expected to announce iPhone 18 Pro event for September 9
Apple expected to announce iPhone 18 Pro event for September 9

Forbes • 09 Aug 09:42

Analysts predict Apple will reveal its iPhone 18 Pro, iPhone 18 Pro Max and first folding iPhone at a September 9 keynote, with pre-orders slated for September 11.

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August 07, 2026
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Apple reportedly plans three new Ultra-branded products by early 2027
Apple reportedly plans three new Ultra-branded products by early 2027

MacRumors • 07 Aug 19:06

Apple is said to be preparing an iPhone Ultra foldable phone, AirPods Ultra earbuds with cameras, and a MacBook Ultra with a touchscreen OLED display for release between late 2026 and early 2027.

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August 04, 2026
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Apple expected to unveil multiple new devices at September event
Apple expected to unveil multiple new devices at September event

MacRumors • 04 Aug 22:10

Apple is slated to announce at least five products, including upgraded iPhone Pro models, a foldable iPhone, and refreshed Apple Watch versions, at its September keynote.

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