Apple Raises MacBook and iPad Prices, Shares Drop Amid Memory Shortage
Apple announced price increases for several MacBook and iPad models, saying that rising memory and storage component costs driven by artificial-intelligence demand forced the hikes, and its shares fell sharply. CNBC reported that the stock dropped almost 5 % on the news. TechCrunch added that the price changes also applied to HomePod, Apple TV and Vision Pro devices. NBC News noted a 6. 1 % tumble in Apple’s share price after the announcement.
Fox Business echoed the rationale of soaring memory-chip costs. The Verge observed that the higher list prices turned existing retailer discounts on MacBooks into deeper savings for a limited time. Analysts highlighted that a broader shortage of DRAM and NAND chips, spurred by AI data-center demand and long-term supply contracts, is expected to keep laptop prices above pre-2025 levels for years, according to Gizmodo. MacRumors reported that Apple’s hikes ranged from 10 % to 50 % across product lines and coincided with the release of the iOS 27 beta 2 and hints of upcoming hardware updates. 9to5Google noted that Microsoft also announced price increases for several of its products, citing the same component-cost pressures linked to AI applications.
