Amazon Prime Day 2026 launches with deep discounts on Apple, Sony and home tech
Amazon's four-day Prime Day sale runs June 23-26, offering steep price cuts on a range of products including Apple devices, Sony headphones, Amazon Echo gadgets and kitchen appliances.
Amazon has kicked off its 2026 Prime Day sale, running from June 23 to June 26. The summer event, traditionally held in July, features discounts on a wide array of items, from household essentials to high-end electronics.
Among the most notable reductions, Apple’s AirPods Pro Max 2 in the starlight finish are listed at $399, down from $549, while the Apple Watch Ultra 2 is offered for $499, a $300 saving. Apple’s iPad lineup also sees price cuts of $50 to $100 across several models.
Sony’s WH-CH720N over-ear noise-cancelling headphones have dropped to $94, an $86 discount, and other audio products such as the Sony WH-1000XM5 and Bose QuietComfort Ultra are marked down by more than $100.
Amazon’s own devices are highlighted, with the Echo Spot smart alarm clock priced at $44.99, a $35 reduction, and several Echo models receiving 30-45% discounts. Kindle bundles, including the Paperwhite and Colorsoft editions, are offered with savings of $90 to $108.
Home appliances also feature prominently: the Cuisinart 2.6-quart air fryer is listed for $59.95, a $30 discount, and the Samsung 65-inch S90F OLED TV is reduced to $1,197.99, $500 off its regular price.
Portable power stations from Anker, Jackery and Bluetti are available with savings of up to $699, while robot vacuums such as the Eufy C28 are priced at $499.99, $300 less than before.
Mashable’s shopping editors will continue to monitor the deals and compare prices with competing retailers throughout the event.