Apple Unveils Budget-Friendly iPhone 17e and MacBook Neo Amid Product Launches

Apple has expanded its product lineup with the introduction of the iPhone 17e and MacBook Neo, each starting at $599. The iPhone 17e features the A19 chip, 256GB of storage, a 48-megapixel camera, and MagSafe support. The MacBook Neo is equipped with the A18 Pro chip, a 13-inch display, 256GB of storage, and 8GB of RAM, with a 512GB model available that includes a Touch ID sensor.

In addition to these devices, Apple has updated the iPad Air with the M4 chip and 12GB of RAM, offering 11-inch and 13-inch models priced at $599 and $799, respectively. The MacBook Pro lineup now includes the M5 Pro and M5 Max chips, with the 14-inch model starting at $2,199 and the 16-inch at $2,699. The MacBook Air has been refreshed with the M5 chip and 512GB of base storage, starting at $1,099.

Apple also introduced two new 27-inch monitors: the Studio Display, priced at $1,599, and the Studio Display XDR at $3,299. Both feature 5K resolution, Thunderbolt 5 ports, and enhanced audio systems, with the XDR model offering mini-LED backlighting and a 120Hz refresh rate.

Pre-orders for all announced products began on March 4, with availability starting March 11.