Travis Kelce and JANA Partners Acquire 9% Stake in Six Flags Entertainment

Kansas City Chiefs tight end Travis Kelce has partnered with investment firm JANA Partners to acquire a 9% stake in Six Flags Entertainment Corporation. The group, which also includes consumer executive Glenn Murphy and technology executive Dave Habiger, plans to engage with Six Flags' management and board to enhance shareholder value and improve guest experiences.

Kelce, a lifelong fan of Six Flags, expressed his enthusiasm for the investment, stating, "I am a lifelong Six Flags fan and grew up going to these parks with my family and friends. The chance to help make Six Flags special for the next generation is one I couldn't pass up."

Following the announcement, Six Flags' stock price rose by 17% to $25.63. The company has faced challenges in recent years, including a 58% decline in stock value since its merger with Cedar Fair in July 2024 and a reported loss of $319.4 million in the first half of 2025, partly due to a 9% drop in attendance attributed to poor weather and weakened consumer spending.

JANA Partners, known for its activist investment strategies, has a history of engaging with consumer-focused companies to drive improvements. The firm believes there is significant potential to boost park attendance and enhance the Six Flags brand through revitalized marketing and branding efforts.

The investment group also includes Glenn Murphy, former CEO of Gap Inc. and current Executive Chair of Petco Health and Wellness Company, and Dave Habiger, Vice Chairman of J.D. Power and Chairperson of Reddit. Their combined expertise is expected to contribute to the strategic direction of Six Flags.