Good Good Golf CEO and President Depart Amid Fallout from Controversial Ad
Good Good Golf co-founder and CEO Matt Kendrick and president Joe Flannery have left the company following a scandal over a violent advertisement that led partners to withdraw support.
An internal memo circulated to Good Good Golf employees indicated that co-founder and chief executive officer Matt Kendrick "decided to step down" and that president Joe Flannery "has chosen to part ways as well." The departures come after a promotional video for a Callaway-co-branded driver, featuring founder Garrett Clark confronting a woman who touched his club, sparked widespread criticism for depicting violence against women. Callaway withdrew the ad shortly after its release.
The company issued an initial apology that did not specify responsibility for the ad's creation, prompting further apologies. Clark later posted an eight-minute video stating the ad was intended as a parody of the film Obsession and expressing personal embarrassment over its content.
The controversy led several brand partners to end their relationships with Good Good Golf, and both Callaway and Good Good have reported staff dismissals linked to the incident. Kendrick previously claimed that Callaway had initially approved the ad before withdrawing it in a coordinated media response.