Apple TV+ subscription price rises to $14.99 per month

Apple TV+, the streaming service that offers original series such as “Ted Lasso” and “Severance,” announced a price increase effective immediately. The monthly subscription now costs $14.99, up $2, and the annual plan is $119.99, $20 higher than before. This is the fourth price adjustment the service has made in the past four years.

Apple’s broader subscription bundles are also seeing hikes; the individual Apple One plan, which combines Apple Music, Apple Arcade, cloud storage and other services, will rise $2 to $21.95 per month. Unlike several rivals, Apple TV+ does not provide an ad-supported tier.

The move follows recent price increases by other streaming platforms. Peacock raised its ad-supported tier to $12.99 and its top tier to $19.99 earlier this month, while ESPN’s unlimited plan will climb to $31.99 per month in September. Amazon Prime Video, Netflix and YouTube Premium have also adjusted fees earlier in the year.

Since its launch in 2019 at $4.99 per month, Apple TV+ has positioned itself around original content, boasting more than 300 original movies and series and securing sports rights such as Formula 1, Major League Baseball and Major League Soccer. The service continues to offer a three-month free trial for customers who purchase a new Apple device.