Good Good Golf CEO threatens legal action after Callaway ends partnership over controversial ad

Good Good Golf CEO and co-founder Matt Kendrick used his first X post in 11 years to accuse Callaway Golf of shifting blame after the two companies split over a controversial advertisement that depicted a man striking a woman. Kendrick wrote that Callaway had commissioned and approved the ad, then "asked us to take the fall" before ending the partnership and donating $1 million to domestic-violence charities.

In response to a suggestion that Good Good Golf should sue Callaway for damages, Kendrick replied, "Not opposed," and expressed willingness to join a boycott of the golf equipment maker.

The ad, which featured co-founder Garrett Clark knocking over influencer Alexis Miestowski while she approached a Callaway driver, was intended to reference the horror film “Obsession.” It drew widespread criticism for appearing to condone violence against women, prompting both companies to apologize. Kendrick told the Wall Street Journal that the company "fully own[s] that we did make a mistake" and that the execution "missed the mark."

Callaway CEO Chip Brewer said the video was produced by Good Good Golf but should not have been approved by Callaway. Two days after the incident, Callaway terminated the partnership that began in 2023, without directly blaming Good Good Golf, and announced a $1 million contribution to domestic-violence initiatives.

Kendrick also noted that Good Good Golf would withdraw from sponsoring a planned fall event in Texas and praised the PGA Tour for its support. He concluded that the company intends to move forward, saying the team will succeed in the future.