Good Good Golf faces retailer pullouts and possible PGA Tour event cancellation after controversial ad
A promotional video by Good Good Golf that showed a founder shoving a woman sparked backlash, leading major retailers to remove the brand’s products and prompting the PGA Tour to consider canceling a sponsored tournament.
Good Good Golf, a popular YouTube channel that partners with major golf brands, came under intense scrutiny after releasing a promotional video for a Callaway driver. The ad, intended as a parody, depicted co-founder Garrett Clark pushing a woman to the ground and saying, “do not touch my new driver.”
The video was quickly withdrawn, and the company issued an apology, stating the content was not aligned with its values. Callaway later confirmed that it had approved the ad’s release, expressing disappointment in the outcome.
Following the incident, Dick’s Sporting Goods, Golf Galaxy and PGA Tour Superstore removed Good Good Golf merchandise from their shelves. The Golf Channel delayed the debut of the “Big Break X Good Good” series after Golf Galaxy requested the removal of its sponsorship name. Additionally, the PGA Tour’s chief executive, Brian Rolapp, said the future of the Good Good Championship at Omni Barton Creek Resort in Austin remains a “fluid situation” and that the organization is monitoring developments closely.
Good Good Golf’s founder posted a video on X apologizing for the ad and acknowledging the misjudgment. The company affirmed its commitment to promoting inclusivity in golf while working to address the concerns raised by fans and industry partners.