PGA Tour chief calls Good Good Golf ad "concerning" after it is withdrawn

Good Good Golf withdrew a promotional video after it depicted co-founder Garrett Clark shoving female golfer Alexis Miestowski to the ground while warning her not to touch a new driver. The ad, part of a collaboration with Callaway Golf, was taken down following criticism that it appeared to condone violence against women.

PGA Tour CEO Brian Rolapp described the commercial as “concerning” and said it was “clearly not aligned with PGA Tour values.” He added that the brand’s initial response was “disappointing” and “defensive,” but noted that further conversations were underway.

In a statement, Good Good Golf said the content “was not aligned with our values as a brand,” apologized and removed the video. Co-founder Garrett Clark later released an eight-minute video acknowledging the ad was “in poor taste,” apologizing for his role, and condemning domestic-violence abuse. He also called for any online harassment to be directed at him and the company rather than the golfer.

Callaway Golf CEO Chip Brewer apologized for the company’s prior approval of the video, calling the approval a mistake and confirming internal and external investigations and revised approval procedures. The controversy also led a sponsor to withdraw from a Good Good Golf reality-show premiere and raised broader discussions about gender representation in golf.