Economic anxiety dominates undecided voters in Iowa and Georgia Senate contests
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Focus groups of undecided voters in Iowa and Georgia say rising costs of living and inflation are the primary factors shaping their Senate choices as the midterm election approaches.
A series of focus groups conducted by Syracuse University and research firms Engagious and Sago revealed that voters who have not yet decided in the upcoming Senate races in Iowa and Georgia are most concerned about the economy. Participants, a mix of independents, Republicans and a Democrat, said high prices for food, gas, utilities and healthcare are driving their anxiety and will heavily influence their November ballots.
"Nothing has gotten better as far as the cost of living, inflation — food is astronomical, gas," said Patty O., a 59-year-old Republican from Georgia who voted for Donald Trump in 2024.
All but one of the twelve participants indicated that the economy would be a major consideration in their vote. Eight expressed disappointment with President Trump’s handling of economic issues, citing tariffs, rising prices and foreign conflicts as contributors to higher costs. Some participants also noted personal financial strain, such as cutting back on purchases and services.
"My taxes dang near bankrupted us last year; we didn’t see any benefit of that. Our groceries, I have to drive 45 minutes just to be able to afford my groceries, but then you’re dealing with the gas prices on top of that," said Sarah M., a 47-year-old voter from Iowa.
While a few respondents praised aspects of Trump’s record, such as immigration policy or stock-market gains, the prevailing sentiment was that the president is not focused enough on reducing living costs. The groups also discussed the Senate candidates: most Iowa participants could not identify Democratic nominee Josh Turek, whereas they recognized Republican Rep. Ashley Hinson. In Georgia, voters said they still need more information about Democratic Sen. Jon Ossoff and Republican Rep. Mike Collins.
Researchers noted that, although economic frustration could create openings for candidates across the aisle, it does not guarantee a shift toward Democratic candidates in the Senate races.
"We heard real disappointment and frustration with President Trump for getting the U.S. into a war that’s made things more expensive and for perceptions he’s too distracted by vanity projects or political fights to focus on pocketbook issues," said Margaret Talev, director of the Institute for Democracy, Journalism and Citizenship at Syracuse University.