LIV Golf CEO outlines plan for player-owned tour amid funding challenges

LIV Golf CEO Scott O'Neil briefed the media ahead of the tour's final 2026 event in Indianapolis, saying the organization intends to transition to a player-owned model that would feature ten tournaments split between the United States and international venues. He emphasized that the league wants to act as a complementary force in professional golf, using the phrase “complete, not compete.”

O'Neil noted that a “lead investor” has been identified and that an agreement is expected to be finalized in September, though he did not disclose the investor’s identity or the exact financing timeline. He said players would receive equity stakes, regain most commercial rights, and that teams would become true businesses with assets, aligning league and player interests.

The tour has faced financial strain since April, when Saudi Arabia’s Public Investment Fund announced a reduction in funding that will end after the 2026 season. Since then, a scheduled team event in Michigan was canceled, the Indianapolis purse was cut by nearly half, and the league is confronting lawsuits over unpaid vendor bills. O'Neil declined to comment on the status of high-profile players such as Jon Rahm, whose contract expires soon, but praised Bryson DeChambeau for his support.

He concluded with a summary of the league’s vision: “Player-owned, commercially disciplined, globally relevant, built to last.” The coming weeks will determine whether the proposed financing and player backing can sustain the new structure.