Analyst predicts iPhone 18 Pro models may cost up to $300 more than current versions
GF Securities analyst Jeff Pu says higher 2nm chip and memory costs could push the price of the upcoming iPhone 18 Pro and Pro Max by $250-$300 compared with the iPhone 17 Pro line.
Apple's next-generation iPhone 18 Pro and iPhone 18 Pro Max are expected to be priced $250 to $300 higher than the current iPhone 17 Pro models, according to an earnings note from GF Securities analyst Jeff Pu. He cited rising costs for 2nm silicon and DRAM/NAND memory, as the company faces global component shortages linked to expanding AI infrastructure.
The iPhone 17 Pro and Pro Max currently start at $1,099 and $1,199, respectively. Apple recently raised prices for iPads, Macs, HomePods, Apple TV and Vision Pro in June, but left iPhone prices unchanged. Pu warned that higher prices for the new Pro models could create demand uncertainty and has downgraded Apple stock from a buy to a hold recommendation.
During Apple's third-quarter earnings call, outgoing CEO Tim Cook did not address potential price changes for the iPhone 18 Pro line, which is slated for a September launch alongside the company's first foldable iPhone, projected to cost over $2,000. Additional models, including the iPhone 18, iPhone 18e and iPhone Air 2, are expected in spring 2027.