Google says Pixel 11 prices will rise as RAM costs surge
Google's hardware division announced price adjustments for the upcoming Pixel 11 lineup due to a sharp increase in RAM component costs, while pledging continued promotions and efforts to reduce memory usage.
Google's Vice President of Devices and Services, Shakil Barkat, told reporters that the company is facing a steep rise in RAM component prices, with 1 GB of memory costing about $12 this year compared with $2.80 in 2025, according to Morgan Stanley data. He said Google has tried to protect consumers from supply-chain fluctuations but that the economics have changed, prompting price adjustments across the Pixel portfolio.
The adjustments will be applied dynamically to match supply realities, and the company expects to announce specific pricing for the Pixel 11 series on August 12. While exact figures were not disclosed, leaks suggest the Pixel 11 Pro may see its RAM reduced from 16 GB to 12 GB and that the base models could be priced about $100 higher, with storage options potentially increasing to 256 GB.
Barkat emphasized that Google will continue to offer promotions, trade-in deals and bundled services such as Google One to keep the devices affordable. He also highlighted a “dedicated effort” to lower memory requirements across Android and its app ecosystem, leveraging the company's AI, software and silicon stack to maintain performance on devices with less RAM.
The company indicated that the price changes could also affect existing Pixel models still on the market, though no timeline was provided.