Reddit Deploys Large Language Models to Combat Spam
Reddit has introduced new AI-driven tools that use large language models to detect and block spam, reporting a 20% reduction in user exposure to unwanted content.
Reddit announced that it has integrated large language models (LLMs) into its spam-filtering system to identify and remove coordinated fake activity and artificial hype that earlier tools missed. The company says the updated system now blocks about 23 million spam views and intercepts roughly 25 000 spam posts or comments each day. > "We leverage LLMs to catch the highly subtle, coordinated patterns of fake behavior and artificial hype that older systems once missed," the Reddit blog post reads. The platform reports a 20% drop in user exposure to spam between January and March compared with the previous quarter. Other social networks are also adjusting policies around AI-generated content, with some requiring disclosure and others offering users control over how much such content they see.
