Apple May Seek External AI Models to Enhance Siri
Apple is considering significant updates to Siri, potentially involving AI models from OpenAI or Anthropic.
Apple has been working on updating Siri, its voice assistant, with AI capabilities. Siri was initially expected to launch alongside Apple Intelligence last year, but the release was delayed as development continued. According to a recent report from Bloomberg, Apple may achieve progress through collaboration with external AI companies.
Potential Partnerships
Bloomberg reports that Apple is in discussions with OpenAI and Anthropic, the creators of ChatGPT and Claude, respectively. The talks involve the possibility of using customized versions of their AI models, which would operate on Apple's cloud infrastructure. The outcome of these discussions is not yet determined. Apple already has an existing partnership with OpenAI, whose large language model supports certain features in Apple Intelligence.
Implications of Collaboration
A partnership with OpenAI or Anthropic would indicate that Apple is seeking external expertise to advance its AI initiatives. Apple has previously adopted a cautious approach to new technologies, but its development of AI for Siri has faced challenges. Siri was intended to be a central feature of Apple Intelligence and was highlighted in related marketing. Its continued absence and limited explanation from Apple representatives suggest ongoing development issues.
Impact on Users
For users of Apple devices and services, improvements to Siri could enhance functionality. Siri has historically been limited to basic tasks such as setting timers or controlling music playback, and performance has varied. AI chatbots like ChatGPT and Claude are designed for natural language interactions, which could expand Siri's capabilities.
Broader Context
Siri is not the only voice assistant facing challenges. Voice assistants were initially promoted as a significant advancement for ambient computing, but various factors, including privacy and technical limitations, have affected their development. AI chatbots address some of these issues. Apple continues to prioritize privacy in its on-device AI approach, but external partnerships may offer additional capabilities. Bloomberg notes that Apple is still developing its own AI for Siri, so any external collaboration may be temporary.