GM Ends BrightDrop Electric Van Production Amid Sluggish Demand

General Motors (GM) has announced the termination of its BrightDrop electric delivery van program, citing slower-than-anticipated market demand and evolving regulatory conditions. The decision affects the CAMI Assembly plant in Ingersoll, Ontario, where production has been suspended since May 2025. GM stated that the commercial electric delivery van market developed much slower than expected, leading to this strategic shift. The company also pointed to the changing regulatory environment and the elimination of tax credits in the United States as contributing factors. Despite initial partnerships with companies like FedEx, Walmart, and Ryder, BrightDrop struggled to gain significant market traction. GM has expressed a commitment to work closely with employees, Unifor, and Canadian officials to evaluate future opportunities for the CAMI plant.