Xbox President Sarah Bond Discusses ROG Xbox Ally Launch and Future Console Plans

Xbox's new handheld devices, the ROG Xbox Ally and ROG Xbox Ally X, have received positive feedback from early reviewers following their recent release. Priced at $599.99 and $999.99 respectively, these devices were developed in partnership with Taiwanese electronics company Asus.

Xbox President Sarah Bond explained that Asus determined the pricing based on the devices' features. Despite the premium price points, Bond noted strong pre-order demand, stating that the Xbox Store sold out quickly, and other retailers worldwide experienced rapid sales.

Bond emphasized Xbox's commitment to providing gaming experiences across various devices, highlighting the partnership with Asus as a means to innovate and offer gamers more choices. She also confirmed that Xbox is actively developing next-generation hardware, including potential internally made handhelds, in collaboration with AMD.

The launch of the ROG Xbox Ally series coincides with recent price increases for Xbox consoles and the Game Pass subscription service. Bond acknowledged the busy period ahead, with anticipated AAA game releases like "Call of Duty: Black Ops 7" and "Outer Worlds 2," and assured that Xbox is focused on delivering continuous innovation and improvements to the gaming experience.