OpenAI Revises Sora's Copyright Policy Amid Backlash

OpenAI has announced a significant change to its Sora video generator's copyright policy, moving from an opt-out to an opt-in model. This adjustment allows rights holders to decide whether their content can be used in AI-generated videos.

The decision follows feedback from stakeholders concerned about the unauthorized use of copyrighted characters in Sora-generated videos. OpenAI CEO Sam Altman acknowledged the need for more granular control, stating that many rights holders are excited about the new form of engagement but desire the ability to specify how their characters can be used, including the option to prohibit their use entirely.

In addition to the policy shift, OpenAI plans to implement a revenue-sharing model for rights holders who permit their content's use in Sora. Altman expressed hope that this new form of engagement would be valuable, aiming to make a compelling case for rights holders to opt in.

This policy revision reflects OpenAI's response to the complexities of intellectual property rights in AI-generated content, aiming to balance innovation with respect for creators' rights.