Netflix appoints former Fox executive Peter Rice as chief content officer
Netflix has hired Peter Rice, formerly of 21st Century Fox and Disney Television, to serve as chief content officer, overseeing both film and television operations.
Netflix announced the appointment of Peter Rice as its chief content officer, succeeding Bela Bajaria. Rice brings more than 15 years of experience in senior Hollywood roles, including former president of 21st Century Fox and chairman of Walt Disney Television. He previously led Fox Searchlight, overseeing films such as “Slumdog Millionaire,” “Juno,” and “Little Miss Sunshine.”
In his new role, Rice will be responsible for the company’s overall content strategy across movies and series. Netflix co-CEO Ted Sarandos said the hire is intended to strengthen the platform’s content leadership, though no specific strategic details were provided.
The move comes as Netflix expands its theatrical presence, with upcoming releases like Greta Gerwig’s adaptation of “Narnia: The Magician’s Nephew” slated for a wide cinema rollout in 2027 and other titles receiving extended theatrical runs. Industry observers note that Rice’s background in both independent and mainstream film could influence Netflix’s approach to theatrical distribution and content development.
Analysts will watch how Rice’s appointment impacts Netflix’s balance between streaming and theatrical releases, as the company continues to adapt its business model in a competitive media landscape.