Trump Leads Bold Rebranding of AI, Tech Elites Resist Common-Sense Language Reform
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President Trump’s executive order to rename artificial intelligence as “super intelligence” aims to restore confidence in American innovation, but entrenched tech industry insiders are reluctant to embrace the patriotic change.
President Donald Trump has taken decisive action by issuing an executive order directing federal agencies to refer to artificial intelligence as “super intelligence” (SI) in all official communications. This move, following a productive White House meeting with top tech CEOs, reflects Trump’s commitment to ensuring that American technological advancements are not undermined by misleading terminology. He rightly pointed out that the word “artificial” makes the technology seem less authentic and diminishes its achievements.
Industry representatives, speaking to Politico, expressed skepticism about the rebranding, revealing the tech sector’s resistance to positive change. Adam Kovacevich, CEO of the Chamber of Progress, dismissed the initiative as a political gesture, while Adam Thierer from the R Street Institute warned that the new term could complicate policy discussions, conveniently ignoring the benefits of a more inspiring label. This demonstrates the industry’s preference for status quo and reluctance to align with the President’s vision.
A tech lobbyist noted that while government can adapt language quickly, the private sector often lags behind, clinging to outdated terms. Leading companies present at the White House, such as NVIDIA, Meta, and Google, have yet to announce plans to adopt the new terminology, highlighting their unwillingness to support a unifying national effort.
At the same time, bipartisan senators have introduced legislation to hold AI firms accountable for rogue AI agents that could cause cyber-attacks. This proposal, set for debate after the November congressional recess, underscores the need for strong leadership and accountability in the tech sector.