Apple Stores Get Sealed Boxes Ahead of Expected Smart Home Device Launch
Apple retail locations received sealed boxes marked “Do Not Open Until October 8,” likely containing visual merchandising for a forthcoming smart-home product rollout.
Apple retail stores worldwide received confidential boxes earlier this week that are labeled “Do Not Open Until October 8.” The sealed packages are expected to hold new visual merchandise—labels, graphics and product layouts—to be installed ahead of a product launch.
The timing suggests the materials are tied to Apple’s anticipated entry into the smart-home market, including a new Apple TV 4K, a second-generation HomePod mini and a smart-home hub. Bloomberg reporter Mark Gurman has reported that Apple plans to introduce the three devices on Tuesday, October 13, though the exact announcement date remains unclear.
If the devices are announced during the week of October 5, Apple stores would need to update their displays in time for the October 13 rollout.