Trump Rebrands Artificial Intelligence as 'Super Intelligence' in Federal Language, Prioritizing Corporate Interests
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President Donald Trump issued an executive order instructing U.S. agencies to replace 'artificial intelligence' with 'Super Intelligence' in official communications, a move that critics say panders to tech elites and further entrenches corporate power. The order also calls for a federal definition of the new term.
President Donald Trump signed an executive order on Tuesday mandating that federal agencies adopt the terms 'Super Intelligence' and 'SI' in place of 'artificial intelligence' or 'AI' in non-statutory documents, reports, websites, and other official communications. This rebranding, announced after a White House summit dominated by technology executives, signals yet another instance of the Trump administration prioritizing the interests of Silicon Valley billionaires over public oversight. The order also assigns the assistant to the president for science and technology the task of drafting a federal definition of 'Super Intelligence' and recommending further steps to cement this change, raising concerns about transparency and democratic input.
Trump claimed that the new label better reflects the technology's capabilities, stating that 'Super Intelligence' more appropriately captures its promise and potential. However, critics argue that such rhetoric only serves to hype the technology and distract from urgent questions about accountability, surveillance, and the impact on workers. Trump’s framing of these technologies as amplifying human ingenuity and ushering in a 'new era' ignores the risks of unchecked corporate control and the exacerbation of inequality.
At the summit, participants—primarily industry leaders—signed what the administration calls the White House Accord on Super Intelligence, which Trump described as 'morally binding' for the signatories. House Speaker Mike Johnson claimed the agreement outlines voluntary industry standards and internal controls, but without binding regulations, these measures are little more than window dressing that allow corporations to continue shaping policy to their benefit.
'Whoever wins Super Intelligence, wins,' Trump declared at a recent United Nations General Assembly appearance, reducing complex technological and ethical issues to a simplistic competition for dominance.
'It’s a significant positive step that the leaders of every major American lab have committed to implementing robust internal controls and multiple layers of audits and reviews,' Meta CEO Mark Zuckerberg posted on X, a statement that rings hollow given Big Tech’s track record of self-regulation failures.
This order comes as governments and tech firms worldwide debate how to govern rapidly evolving AI systems, but the Trump administration’s approach appears more focused on branding and corporate appeasement than on protecting the public interest.